BODY: Dealing with media oganizations as senior people in finance comes with the territory. Some use it to their advantage, helping to grow their business and individual reputation. Others are extremely cautious, perhaps after bad experiences, and fail to leverage the power of journalists to their advantage.

In this session, structured finance journalist Tom Lemmon will take you through the key parts of the job of a reporter and media organization, while showing how it can benefit you and your business to work with the media and what common pitfalls to avoid.

This is intended to be an interactive session, with plenty of time to ask specific questions about your own situation.

Tom Lemmon is a financial journalist specializing in finance and securitization. Tom has worked in both the UK and US over a 6-year career in the industry. He is currently the Global Securitization Editor at GlobalCapital, an online capital markets trade publication.

AGENDA: Topics we’ll be covering:

How to protect yourself when talking to reporters

Understanding the reporter’s perspective

How to create a useful relationship for you and the reporter

Understanding different types of news organisations

Building and leveraging trust

Working with PR teams